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One year later the first collection inspired by the world of music and Beat Generation, JPlus comes
back to Fuorisalone choosing again Le Biciclette Art Cafè for presenting the new collection
dedicated to cinema.
On Friday 16 April from 6 pm, everybody inside the Temporary Area can discover and try the new
models Audrey, Marcello and Johnny inspired by three timeless cinema legends: Audrey Hepburn,
Marcello Mastroianni and Johnny Deep.
Three icons, three styles that live again in this eyewear collection on limited edition, exalting the
personality of who wears it: Johnny’s charisma and multifaceted nature, Audrey’s elegance and
class, Marcello’s fascination and style.
But JPlus isn’t only an eyewear brand, it’s a philosophy, a different approach that wants to give an
alternative point of view for looking into reality; from this idea Jplus develops the event concept
17°, an easy inclination that can change our perspective.
17° will not remain an event for Fuorisalone but will become the JPlus format for this year all
around national and international appointments, with this new second collection and the strongly
ironic advertising campaign.
JPlus irony wants to change dynamics and visions that distinguish contemporary markets, in order
to put the single person and his identity at the core: everybody unique, unrepeatable, special.
In a time of illusions what we need is a vision