Imagine New Days

Imagine New Days is AISIN’s design project that considers the possible lifestyle changes in future generations. Since its establishment, AISIN has leveraged the spirit of “monozukuri” (skilled manufacturing) it has acquired in developing home use sewing machines to various business fields from automotive parts to life and energy-related products. This year, AISIN will use the sewing machine, which is considered one of the origins of AISIN’s technology, to propose “the fun of monozukuri” that brings to form people’s creativity and “a rich lifestyle that coexists in harmony with nature.” Textile designer Masaru Suzuki creates a world using textiles that were embroidered as freely as drawing pictures by hand with the home-use sewing machine OEKAKI50. The space composed of textiles decorated with the “o-ekaki” (or “drawing”) stitches offers visitors a feeling that they are strolling through a wavering natural setting.

Hideki Yoshimoto, a design engineer, uses cogs and light to create a bright, gentle space that conjures images of sunlight filtering through trees. The cogs used as the motif for this piece is one of the essential parts for moving many products, from sewing machines to transmissions, which is a leading car part made by AISIN. Yoshimoto’s work expresses the vision and creativity of AISIN that supports the coexistence of people, nature, and motorized societies.

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