Largo Claudio Treves
DVNE aluminium surfaces transform the Info Point of Brera Design District into an urban landmark: “The Rising”
The Rising is the installation designed by Francesco Librizzi for the surface aluminium brand DVNE, which marks the birth of a new urban square and hands a side-scene and a landmark to the Info Point of Milan's most important Design District. An architectural project that transforms a street intersection into a square, creates a pedestrian courtyard and signposts unequivocally the entrance to the Brera Design District.
Developed with innovative surfaces for architectural cladding in DVNE anodised aluminium, The Rising is a "rising sun", contained in the fine lines of an arcade that frames square and Info Point: giving continuity and unity of style and function to the entire surface. Francesco Librizzi imagines an inclusive, open space using DVNE aluminium surfaces to produce shimmering chromatic effects, in a constant state of becoming in its relationship with light.
The new Info Point Brera Design District will thus be able to interact with visitors within a safe space that is isolated from traffic, friendly and instantly recognisable.
The space that is generated ties up the levels and functions of the pre-existing context, completing the design of the area to become the fulcrum of hospitality for the entire neighbourhood. At the same time - thanks to the iconic nature of the architectural feature and the scenographic value of the urban backdrop - The Rising becomes a privileged space for meetings and media events, a sounding board for the beauty and creativity proposed during the Design Week.