Event

The Design of Exploration

The Design of Exploration

So many of the innovations we take for granted today were born out of exploration and the need to find design solutions for uncharted territories. Exploration can mean shooting for the moon, diving to the depths of the Mariana trench, or simply having the courage to question and test ideas. Our innate desire to keep exploring – beyond both our physical surroundings and the limits of human knowledge – is the ultimate catalyst for innovation, including in the field of design.       

 

To encapsulate the epic theme of exploration, Moleskine presents a backpack inspired by perhaps the greatest example of humankind’s desire to push boundaries. 2019 marks the 50th anniversary of the first manned moon landing, which Moleskine celebrates with a special The Backpack Silver Edition, designed by Giulio Iacchetti. Available in a limited run, it embodies a passion for discovery and takes inspiration from the magical and mysterious colors of the lunar landscape.

Every journey triggers a desire to create something that says “I was here”. Architect Riccardo Blumer will be exploring this concept with a striking interactive art installation at Moleskine Café. The experience continues inside with an exploration-themed exhibition, including a behind-the-scenes look at The Backpack Silver Edition campaign, shot on Mount Etna by photographer, Max Rommel.

9th April – 14th April at Moleskine Café Corso Garibaldi 65, Milan

Brands

Moleskine

Brands: Moleskine

Contacts

Sito Web: www.moleskine.com/designofexploration

Email: media@moleskine.com

Program
8 Monday
16:30 - 18:30
Press preview
9 Tuesday
08:00 - 21:30
Exhibition
10 Wednesday
08:00 - 21:30
Exhibition
11 Thursday
08:00 - 21:30
Exhibition
00:00 - 20:00
Conference - Panel discussion “The Design of Exploration. An Endless Journey” at Casa Corriere with Samantha Cristoforetti, Giulio Giorello and Giulio Iacchetti
12 Friday
08:00 - 21:30
Exhibition
13 Saturday
08:00 - 21:30
Exhibition
14 Sunday
09:00 - 20:00
Exhibition