Focus


Style Set Free By Hyundai – in partnership with Monocle. A sensory installation to create a new automobile concept.

Visitors will encounter a unique sensory voyage, a dance of colour changing lights, changing shape in perfect harmony with the sound.

Hyundai, in partnership with Monocle, brings to Milano Design Week an installation which redesigns the concept and reinterprets the design of the car of tomorrow. The interior design of the auto will become the focus point which centres around the personality of the individual, each space will be the result of an individual and multisensory study of: Colours & Lights, Materials, Forms & Sounds.

Visitors will encounter a unique sensory voyage, a dance of colour changing lights, changing shape in perfect harmony with the sound.

The sensory path begins with the experience of colours and lights, where the concept of Style Set Free By Hyundai is characterised by the soft and monochromatic light, changing depending on the temperature and length of the hand connection on one of the dedicated sensors. From the colour of the materials, the senses will be stimulated by surfaces and elements studied to give different tactile and visual sensations. Visitors can discover and put together last generation materials, learn about their properties and origins. Each union that visitors create will give life to unique compositions which continuously evolve depending on their personality.
This latest sensory experience is dedicated to shapes and sounds, where visitors can interact with water in harmony with sound waves, giving life to “Style Set Free” creations.

The Hyundai - Milano Design Week partnership has reach its ninth year in a row, with projects and concepts which put pure design at the centre of the automotive world.



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Opificio31
via Tortona, 31

Open to public
From Tuesday 9 to Sunday 14 April. 10 AM to 9 PM.

Better by Design: Creating Quality Connection
Tuesday 9 April - 6 PM to 7 PM.
Register to panel!

 

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Program
8 Monday
9 Tuesday
10:00 - 21:00
Exhibition
18:00 - 19:00
Presentation - Panel Discussion by registration http://hyundai.guide
10 Wednesday
10:00 - 21:00
Exhibition
18:00 - 19:00
Other - Pod Cast
11 Thursday
10:00 - 21:00
Exhibition
18:00 - 19:00
Other - Pod Cast
12 Friday
10:00 - 21:00
Exhibition
18:00 - 19:00
Other - Pod Cast
13 Saturday
10:00 - 21:00
Exhibition
18:00 - 19:00
Other - Pod Cast
14 Sunday
10:00 - 18:00
Exhibition
18:00 - 19:00
Other - Pod Cast

A new design concept for the car of the future, a sensorial journey to create the car designed by your lifestyle

During the Milan Design Week 2019, Hyundai will present a new design concept for the car of the future, a sensorial journey to create the car designed by your lifestyle.
In a world where autonomous drive is a reality and personalization is not a luxury anymore but the absolute necessity to reflect the clients’ lifestyle, Style Set Free By Hyundai is born.

The new design concept of the car’s interiors will be highlighted in the installation of Hyundai with Monocle at Opificio 31, in Via Tortona, Milan. Where a sensorial itinerary guided by colors, sounds, shapes and materials connects with the most innovative technologies.

From April 9 to 14, you can find a space dedicated to sharing and a happy hour in Monocle’s lounge, you can follow Monocle’s Pod Cast 24 and all of the speeches imagined by Hyundai to live at best the Style Set Free concept with the maximum sector’s experts

Address
Ex Carrozzeria - Opificio31
via Tortona, 31

Open to the public
From Tuesday 9 to Sunday 14 April. 10 AM to 9 PM.

Panel Discussion
Better by Design: Creating Quality Connection

Tuesday 9 April - 6 PM to 7 PM.
Register to panel!

Program
8 Monday
9 Tuesday
10:00 - 21:00
Exhibition
18:00 - 19:00
Presentation - Panel Discussion by registration http://hyundai.guide
10 Wednesday
10:00 - 21:00
Exhibition
18:00 - 19:00
Other - Pod Cast
11 Thursday
10:00 - 21:00
Exhibition
18:00 - 19:00
Other - Pod Cast
12 Friday
10:00 - 21:00
Exhibition
18:00 - 19:00
Other - Pod Cast
13 Saturday
10:00 - 21:00
Exhibition
18:00 - 19:00
Other - Pod Cast
14 Sunday
10:00 - 18:00
Exhibition
18:00 - 19:00
Other - Pod Cast
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