Story on demand | Tommaso Nervegna e Laura Trivilino, PwC Italy

PwC Italy is today on the edge of the event horizon, with a privileged view on the possible social and economic transformations that lie ahead of us, but also invested with the huge responsibility of driving our clients down an unfamiliar, blurred road. Do major transformation projects still make sense? Or, in such an uncertain context, do we need to focus on incremental, reduced, and historically less appreciated approaches due to their lower profit? How can we propose deep transformation strategies to clients who, while looking for a change, need to control their budgets and validate every investment? This is the real radical scenario for service designers: the exploration of the thin balance between radical social transformation and the concept of sustainability in its broadest, especially economic, sense. Rethink! is promoted by POLI.design – Politecnico di Milano and the Service Innovation Academy.  Main Sponsor of Rethink! is PwC Italy. rethinkfestival.it