Story on demand | Andrea Ruckstuhl, LendLease

What we are living today leads us to reflect on what the future of the city will be and the role of the developer in the design and construction of the city. This made us wonder what are the new needs of the communities and how can we create places that are safe for people and resilient. Many of these issues were already on the table of the technicians and all the operators who were thinking about models and formulas to take them forward. Today we are witnessing an acceleration of the process that drives a change which was needed in a sector that has been too long at the sideline of innovation and industrial processes. Rethink! is promoted by POLI.design – Politecnico di Milano and the Service Innovation Academy.  Main Sponsor of Rethink! is PwC Italy. rethinkfestival.it