Confronting the Unknown — Art as Technology Research - Andrew McWilliams & Nouf Aljowaysir

The health crisis outbreak is teaching us a hard lesson while establishing a new and pervasive exposure of everyone to digital tools and channels even in daily, more traditional activities. All the digital/virtual/asynchronous interactions are not experienced anymore as the "poor and geek" alternative to real experiences, but as effective means to preserve our relationship and enrich our lives. At ThoughtWorks, to gain a better glimpse of the future ahead, they started engaging artists, empowering investigations into impacts of emerging technologies on industry, culture and society. Leveraging art to imagine the unimaginable and the unbelievable, we will learn how artists open windows onto emerging futures, how we can engage with and learn from artists’ approaches to emerging technologies, and how this mindset can help us innovate today. Rethink! is promoted by POLI.design – Politecnico di Milano and the Service Innovation Academy.  Main Sponsor of Rethink! is PwC Italy. rethinkfestival.it