UX & Psychology - @UXTalk ep.XVI, 3 aprile 2020

The User Experience is by its own nature a hybrid discipline, requiring skills from different fields of study. In this sense, the relationship with the world of psychology is a rich in fascinating stimuli and challenges, in which the qualitative approach to the user, typical of designers, can interact synergically with a quantitative and analytical approach that helps to better guide the project activity. We will see how this relationship is managed in the academic, planning and consultancy fields to bring value to the final product.