The Giorgetti Atelier in via Serbelloni in Milan is a new-generation conceptual space where from the classic showroom the reproduction of an elegant domestic setting has come to life, furnished with pieces designed by the company. This way Giorgetti puts on show a portion of everyday life, where the elements of design converse together. The Atelier – as well as representing a sensory experience by inviting the public to enter the Giorgetti world through a privileged, intimate and homely stage – represents the throbbing heart where the company spells out the culture of design, designing interiors with the styles of contemporary life.
The Giorgetti Store in Milan's design district, Via Durini, in collaboration with the dealer Bredaquaranta, offers a showroom concept that translates itself into a quality venue for experiencing the culture of interior design. Placed in an elegant early twentieth century building, the Store, arranged over two floors, has three street facing windows that entice shoppers into the world of Giorgetti. The components are arranged to create a perfect aesthetic equilibrium that reveals a richly detailed scene in which the items of furniture produce a comfortable, soft and elegant atmosphere, playing with combinations of materials and colours and establishing a dialogue between tradition and contemporary style.