Novamobili flagshipstore new layout
Flagship store Gioia 8 – Porta Nuova, Milan
New product, fabrics and finishes will be a key element of Novamobili’s redesigned Flagship store in Milan, a 500 m2 display space housed in the basement of the iconic Gioia8 building (Via Melchiorre Gioia, 6/8), designed in 1973 by the famous and highly versatile architects Marco Zanuso and Pietro Crescini. Located in the heart of Porta Nuova – a neighbourhood that stands as a symbol of Milan’s cultural and economic rebirth courtesy of a town planning and architectural redevelopment project that has reshaped the city into a true modern metropolis – the Flagship store is now an inspirational multifunctional space fostering opportunity and connections.