Event 2023

IQOS - Fabio Novembre


Brands
IQOS
The event belongs to
Tortona Rocks 2023

IQOS, one of the most awaited presences of the Fuorisalone, participates in the design week by launching its collaboration with the designer and architect Fabio Novembre. Thus IQOS CITY was born, an immersive space projected towards the city of the future. Thus, in this new creative and visionary experience, IQOS ILUMA is transformed, through the creation of 4 patterns conceived by Novembre Studio, from a design object to a building, populating a virtual city that is the protagonist of the immersive graphic performance. The installation, like every year, is dedicated to the IQOS community and to all the people of the Fuorisalone, once again celebrating the transformation path between art and innovation of Philip Morris Italia.

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Program

0/4 Sunday
1/4 Monday
2/4 Tuesday
3/4 Wednesday
4/4 Thursday
5/4 Friday
6/4 Saturday
7/4 Sunday
8/4 Monday
9/4 Tuesday
10/4 Wednesday
11/4 Thursday
12/4 Friday
13/4 Saturday
14/4 Sunday
15/4 Monday
16/4 Tuesday
17/4 Wednesday
10:00 - 21:00
Press preview - Entry is reserved for adults
18/4 Thursday
10:00 - 21:00
Exhibition - Entry is reserved for adults
19/4 Friday
10:00 - 21:00
Exhibition - Entry is reserved for adults
20/4 Saturday
10:00 - 21:00
Exhibition - Entry is reserved for adults
21/4 Sunday
10:00 - 21:00
Exhibition - Entry is reserved for adults
22/4 Monday
10:00 - 21:00
Exhibition - Entry is reserved for adults
23/4 Tuesday
10:00 - 21:00
Exhibition - Entry is reserved for adults
24/4 Wednesday
25/4 Thursday
26/4 Friday
27/4 Saturday
28/4 Sunday
29/4 Monday
30/4 Tuesday
31/4 Wednesday
Photos
of the event