Event 2023

IQOS - Fabio Novembre


Brands
IQOS
The event belongs to
Tortona Rocks 2023

IQOS, one of the most awaited presences of the Fuorisalone, participates in the design week by launching its collaboration with the designer and architect Fabio Novembre. Thus IQOS CITY was born, an immersive space projected towards the city of the future. Thus, in this new creative and visionary experience, IQOS ILUMA is transformed, through the creation of 4 patterns conceived by Novembre Studio, from a design object to a building, populating a virtual city that is the protagonist of the immersive graphic performance. The installation, like every year, is dedicated to the IQOS community and to all the people of the Fuorisalone, once again celebrating the transformation path between art and innovation of Philip Morris Italia.

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Program

0/4 Monday
1/4 Tuesday
2/4 Wednesday
3/4 Thursday
4/4 Friday
5/4 Saturday
6/4 Sunday
7/4 Monday
8/4 Tuesday
9/4 Wednesday
10/4 Thursday
11/4 Friday
12/4 Saturday
13/4 Sunday
14/4 Monday
15/4 Tuesday
16/4 Wednesday
17/4 Thursday
10:00 - 21:00
Press preview - Entry is reserved for adults
18/4 Friday
10:00 - 21:00
Exhibition - Entry is reserved for adults
19/4 Saturday
10:00 - 21:00
Exhibition - Entry is reserved for adults
20/4 Sunday
10:00 - 21:00
Exhibition - Entry is reserved for adults
21/4 Monday
10:00 - 21:00
Exhibition - Entry is reserved for adults
22/4 Tuesday
10:00 - 21:00
Exhibition - Entry is reserved for adults
23/4 Wednesday
10:00 - 21:00
Exhibition - Entry is reserved for adults
24/4 Thursday
25/4 Friday
26/4 Saturday
27/4 Sunday
28/4 Monday
29/4 Tuesday
30/4 Wednesday
31/4 Thursday
Photos
of the event