Architectural project + set up. Piero Lissoni.

Visual installation. Sfelab.

Bruno Munari’s artworks. Special thanks to Corraini Edizioni.

New products. Piero Lissoni, GamFratesi, Alessandro Mendini.

In 2023, Porro disrupts established habits and changes "home": the 20-year stay in the Milan showroom at Via Durini 15 comes to an end, and the brand moves to a new space with double visibility on the central Via Visconti di Modrone and the pedestrian Via Ronchetti, a brick, glass and metal building covered in ivy with a hidden glimpse of old Milan.

Architecture in dialogue with nature where the past is intertwined with contemporaneity, thanks to the project by architect Piero Lissoni, it offers an interior articulated on several levels full of design possibilities all to be explored: new challenges for Porro's sartorial ability to furnish tailor-made spaces with craftsmanship precision, declining its architectural soul in unprecedented installations.

Porro unveils the new address in a graphic and creative key inspired by Bruno Munari's famous book "Nella nebbia di Milano," emphasizing the special bond with the designer who created the company's logo in the 1960s and the fascination with the veiled and mysterious beauty of the Italian design capital.

Drawing again inspiration from Bruno Munari’s playful inventiveness, research on color, and the fascination of his children’s books, the special exhibition celebrates the opening of the space during the FuoriSalone.

“Mix the drawings and change the colours of the eyes: let’s get used to looking at the world through the eyes of others” - wrote Bruno Munari.

This is why, in a building site that is still a work in progress, Piero Lissoni’s set up of the pieces that have marked the brand’s contemporary history interacts with an immersive three-colour installation created by Sfelab: a “cyclorama” evocatively surrounds the visitor with its landscape of juxtaposed colours and reveals its secret contents only to those who know how to “play” and wear a magical pair of paper glasses with colored jellies, which allow, by choosing the color, a different story to be read each time.

From the past in an early 20th century Brianza region, where the company was founded as a workshop specialised in the manufacture of wooden furniture – to underline the artisan soul and the still very strong bond with the local area and its network of relations with excellent manufacturers – to the present time in today’s cosmopolitan Milan, up to a future to be imagined, discovering one of the most successful brands on the contemporary scene.

A story of the company in an overlapping of layers travelling freely in time and space, also including a small exhibition dedicated to Master Bruno Munari created in collaboration with Corraini Edizioni.

From the lightshade glasses to the book Guardiamoci negli occhi, from the game Proiezioni Dirette to the works Polariscopio and Rotori, where experiments on light, color and movement are transformed into engaging interactive games: an evocative project to be discovered one step at a time, along with the visionary installations with which Porro has fascinated the world of design over the years, becoming an essential stop along the Milan Design Week route.