Milano Design District, including the 41 partners of Milano Durini Design, a street association bringing together the design showrooms of the city centre in a synergic
shared project, unveils a new brand identity for the occasion of Milano Design Week, along with the initiatives that will take place in over 30,000 sqm of display space, driven by the shared theme of URBAN METAMORPHOSIS.
In keeping with the partners’ desire to be identified with a representative reality that of excellence in design rather than a single category, Milano Design District has formulated the evolution of the Milano Durini District. The association founded in 2016 by an initial nucleus of
member companies (B&B Italia, Cassina, Interni, Meritalia, Luxury Living, Porro, Technogym) through the promoter at the time, the architect Massimo Salamone, with the aim of bringing added value to the city of Milan as the international design capital, has forcefully expanded its ranks over the years, reaching a level of 50 members by the end of the year, with locations on various strategic thoroughfares of the city centre.
While the symbolic core of the district remains the quadaround Via Durini, with the neighbouring streets, containing 24 of the district’s associated showrooms, today the Milano Design District also includes some of the most prestigious spaces in the centre of Milan, extending towards Piazza Fontana, Corso Monforte and Foro Buonaparte.