Event 2024

Liu Jo Living Brera Showroom unveils its new Total Look

Liu Jo Living Brera Showroom unveils its new Total Look

The Milan flagship store of Liu Jo Living offers a sneak peek into its innovative layout. Following its official opening during the 2023 Milan Design Week, the Liu Jo Living Brera Showroom continues to captivate attention this year with its evocative ambiance.

Like a plein air painting, the shades and colors of the pleated backdrops, combined with the fabrics chosen for the new Liu Jo Living collections, create a dreamlike labyrinth. A play of concealment and revelation hints at a pathway without impeding the visitor's freedom.

Accessible through two entrances, Via Fiori Chiari 28 and Via Pontaccio 19 (from the inner courtyard), the entire surface area of the showroom, spanning over 250 square meters, has been designed – under the artistic direction of Simone Cagnazzo – to showcase the Liu Jo Living total look.

Indirect lighting, almost diffused, always delicate and enveloping, caresses the space, creating an atmosphere reminiscent of the 1970s style, both in the world of design and art.

The sage green hue of the curtains that make up the labyrinth draws from the themes of freshness and nature, ideally reconstructing the Italian labyrinth garden, anticipating the aesthetics and versatility of the new exhibited products.

The undisputed protagonist: Verto, a sofa that effortlessly transforms into a cozy retreat. The embracing cushions enhance the sense of security and comfort, offering a relaxing sensation that everyone wishes to experience upon entering their home.

Among the 2024 novelties, there is also Glam, the new modular island sofa, and Cala, a new addition to the already existing armchair catalog. With its spacious seat and unmistakable comfort, fully removable and equipped with a swivel base, Cala offers not only a product innovation but also a daily experience of comfort and relaxation.

To complete the range, Liu Jo Living also presents Aperitivo, the coffee table, available in indoor and outdoor versions, featuring a ceramic top meticulously handmade by the Faentina ceramist Federica Bubani.

The Liu Jo Living total look extends to the outdoor courtyard of Via Pontaccio 19, transforming it into a charming garden. Three gazebos host a variety of outdoor products, including Riva, the new tubular metal frame sofa with captivating colors and unique comfort, presented during the design week, the iconic Tetù design in its outdoor version, the Osè table, and the Marsina chairs reinterpreted for outdoor spaces. All upholstered products, both indoor and outdoor, are covered in Rubelli fabrics.

The versatility of the new Liu Jo Living offerings not only simplifies the furnishing renewal process but also expands creative possibilities in terms of larger-scale interior design projects. This diverse range of products allows designers to personalize spaces according to specific needs, whether it's renovating a single room or designing entire residential or commercial spaces.

Continue reading...
 
Contacts

Sito Web: www.liujoliving.com

Email: info@liujoliving.com

Entry rules

Monday 15 April 2024

Press Preview — 10 am - 6 pm

Cocktail party — 6 pm - 9 pm

Free access, registration at the entrance

 

Tuesday 16 April 2024

Exhibition — 10 am - 6 pm

Cocktail party — 6 pm - 9 pm

Free access until 6pm. From 6pm entry by invitation only

 

Wednesday 17 April 2024

Exhibition — 10 am - 6 pm

Cocktail party — 6 pm - 9 pm

Free access, registration at the entrance

 

Thursday 18 April 2024

Exhibition — 10 am - 7 pm

Free entry

 

Friday 19 April 2024

Exhibition — 10 am - 7 pm

Free entry

 

Saturday 20 April 2024

Exhibition — 10 am - 7 pm

Free entry

 

Sunday 21 April 2024

Exhibition — 10 am - 7 pm

Free entry

 

Continue reading...

Read Fuorisalone.it recommendations  



Program

0/4 Sunday
1/4 Monday
2/4 Tuesday
3/4 Wednesday
4/4 Thursday
5/4 Friday
6/4 Saturday
7/4 Sunday
8/4 Monday
9/4 Tuesday
10/4 Wednesday
11/4 Thursday
12/4 Friday
13/4 Saturday
14/4 Sunday
15/4 Monday
10:00 - 18:00
Press preview
18:00 - 21:00
Party / cocktail
16/4 Tuesday
10:00 - 18:00
Exhibition
18:00 - 21:00
Party / cocktail
17/4 Wednesday
10:00 - 18:00
Exhibition
18:00 - 21:00
Party / cocktail
18/4 Thursday
10:00 - 19:00
Exhibition
19/4 Friday
10:00 - 19:00
Exhibition
20/4 Saturday
10:00 - 19:00
Exhibition
21/4 Sunday
10:00 - 19:00
Exhibition
22/4 Monday
23/4 Tuesday
24/4 Wednesday
25/4 Thursday
26/4 Friday
27/4 Saturday
28/4 Sunday
29/4 Monday
30/4 Tuesday
31/4 Wednesday
Photos
of the event