Casalgrande Padana, in collaboration with the Brera Academy of Fine Arts, presents “Ceramica & Creatività”, a project promoting the value of porcelain stoneware. The project is coordinated by architect Roberto Semprini, lecturer and director of the Product Design course at the Academy’s Artistic Design for Business course. The project kicked off in November with a workshop whose introductory session focused on presenting the Casalgrande-based company and the distinctive features of porcelain stoneware. Students then used this knowledge to create their projects, mainly inspired by the works of visual artists and the décors of Roman floors. In particular, they analysed the composition, focusing on aspects like three-dimensionality, fluidity, and overlapping lines, and applied their interpretation to the tiles. Casalgrande Padana participated in this workshop, offering online revisions and confirming the company’s focus on environmental and creative innovation. By the end of the workshop, students had developed innovative concepts of two-dimensional and relief décors and bathroom accessories with outstanding character. The aim was to turn these concepts into products without compromising their creativity. In addition, Casalgrande Padana will showcase the best projects at its Milan showroom in the heart of the Brera district during Fuorisalone 2024. Like every year, visitors from all over the world will flock to the city during the Milan Design Week, when the Lombard capital becomes an international open-air design hub