Event 2024

1st (First)

The exhibition 1st will explore the many ‘firsts’ that young people go through when they get their ‘first’ place. The spotlight is on relatable ‘first-moment’ stories from people across the globe. The programme for the week will feature new products, food, music, and events all focused on the concept of “first”.
Special Mention Fuorisalone Award
Communication

IKEA will be at Milan Design Week, 15 – 21 April 2024 returning for the second year in a row to Padiglione Visconti, via Tortona 58. This year, the exhibition, 1st, will explore the many firsts that people go through when they get their first place.

 

Padiglione Visconti, where over seventy-seven thousand joined the IKEA exhibition during Milan Design Week 2023, will be transformed into an IKEA playground. Expertly designed by long-time IKEA collaborators; architect Midori Hasuike and spatial designer Emerzon, the exhibition aims to spotlight the often contrasting, but frequently similar ways we deal with moving out on our own. On entering, visitors will be treated to an immersive maze, showcasing significant ‘firsts’ that a person experiences when they get a place of their own.

 

New IKEA products will be revealed during the week, as well as a sneak preview of a new store experience for visitors. As always at Milan Design Week, the IKEA venue will be a haven for weary feet, hungry stomachs, and those in search of good music. The restaurant will serve Hotdiggity Dog, a selection of IKEA hotdogs designed exclusively for the exhibition. The venue will switch gears at night and welcome exciting music talents. To tie into the concept, all of the acts will be playing their sets for the first time.

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Program

0/4 Sunday
1/4 Monday
2/4 Tuesday
3/4 Wednesday
4/4 Thursday
5/4 Friday
6/4 Saturday
7/4 Sunday
8/4 Monday
9/4 Tuesday
10/4 Wednesday
11/4 Thursday
12/4 Friday
13/4 Saturday
14/4 Sunday
15/4 Monday
11:00 - 12:00
Conference
Only by invitation
14:00 - 16:00
Exhibition
16/4 Tuesday
10:00 - 23:59
Exhibition
12:00 - 13:00
Meeting
18:00 - 23:00
Party / cocktail - Lorenzo Senni on stage
17/4 Wednesday
10:00 - 23:59
Exhibition
12:00 - 13:00
Meeting
18:00 - 23:00
Party / cocktail - Burro Studio on stage
18/4 Thursday
10:00 - 23:59
Exhibition
18:00 - 23:00
Party / cocktail - Akeem on stage
19/4 Friday
10:00 - 23:59
Exhibition
18:00 - 23:00
Party / cocktail - Ciao! Discoteca Italiana on stage
20/4 Saturday
10:00 - 23:59
Exhibition
18:00 - 23:00
Party / cocktail - SLIPMODE on stage
21/4 Sunday
10:00 - 18:00
Exhibition
22/4 Monday
23/4 Tuesday
24/4 Wednesday
25/4 Thursday
26/4 Friday
27/4 Saturday
28/4 Sunday
29/4 Monday
30/4 Tuesday
31/4 Wednesday
Photos
of the event