nss edicola returns with a new location, in Piazza Giovine Italia, in one of the key places of Milanese culture, with a new, larger space to meet the demand of all consumers and curious people of the project, along with new products that will allow the public to encounter the theme in different moments and ways.

If during the first edition "Ti Odio Milano Ti Amo" offered a narrative of the city interpreted by some of the most influential creators and communities of the capital, for this edition held during Design Week, the idea of the project is to reflect on Milan as a welcoming urban space for sharing ideals, content, and stories. The city will be at the center of the narrative from an urban planning and design perspective, with a strong lifestyle focus on the stories and characters that have made it great. The activation continues in its phygital form, grouping various activities:

• A new edicola, located in Piazza Giovine Italia and open from Saturday 13th to Friday 26th April from 10.00 am to 7.00 pm, intended as a physical place for meeting and exchanging opinions on Milan, as well as a point of sale for dedicated "Ti Odio Milano Ti Amo" merchandise.

• A launch street party on Saturday 13th from 6.00 pm to welcome the opening of the newsstand with the nss community amidst music and free beer.

• Merchandise dedicated to the project, to summarize under a single slogan the feelings for a city that leaves no one indifferent, including t-shirts, long sleeves, sweatshirts, and tote bags in three different color variants, as well as a new exclusive collection of objects to bring the slogan even to the table.

• A digital cover reflecting on the urbanistic change of Milan and, through a traveling tour of the city aboard one of its historic trams, collects the opinions of those who have actively contributed to its transformation: from Stefano Seletti to Serena Confalonieri.