The Haus of Automotive

The Haus of Automotive at Milan Design Week

Konzepthaus is thrilled to bring the Haus of Automotive to Milan Design Week, uniting the automotive design industry under one roof. This unique space will bridge diverse brands and foster collaboration, creativity, and innovation. Throughout the week, two inspiring conferences will offer a platform for thought leaders to explore the future of design and mobility.

The week kicks off on April 7th with the CMF Conference, diving deep into the world of Color, Material, and Finish design. Attendees will engage with the latest trends shaping mobility through thought-provoking discussions and curated exhibitions, while also connecting with industry leaders. This is a unique opportunity to experience cutting-edge CMF products and gain fresh perspectives from visionaries driving design evolution.

On April 8th, the spotlight shifts to Designing the Future: The MDC in Milan, where the future of mobility design takes center stage. This day will explore the evolution of automotive UX, personalization, and craftsmanship, all while uncovering the dual soul of Italian design. Participants will connect with pioneers shaping the next generation of vehicles and witness how car culture, luxury, and innovation are redefining automotive identity.

From April 9th to 13th, the Partner Days will offer a week filled with exclusive exhibitions, engaging workshops, and innovative projects. Our Main Partner Zeekr will be present throughout the week, showcasing an exhibition on the first floor. Meanwhile, our Pop-Up Partner Lotus will bring an innovative display for a two-day experience, offering a unique glimpse into their latest work. Don’t miss the chance to explore both of these exciting presentations during this special week.