The Haus of Automotive
The Haus of Automotive at Milan Design Week
Konzepthaus is thrilled to bring the Haus of Automotive to Milan Design Week, uniting the automotive design industry under one roof. This unique space will bridge diverse brands and foster collaboration, creativity, and innovation. Throughout the week, two inspiring conferences will offer a platform for thought leaders to explore the future of design and mobility.
The week kicks off on April 7th with the CMF Conference, diving deep into the world of Color, Material, and Finish design. Attendees will engage with the latest trends shaping mobility through thought-provoking discussions and curated exhibitions, while also connecting with industry leaders. This is a unique opportunity to experience cutting-edge CMF products and gain fresh perspectives from visionaries driving design evolution.
On April 8th, the spotlight shifts to Designing the Future: The MDC in Milan, where the future of mobility design takes center stage. This day will explore the evolution of automotive UX, personalization, and craftsmanship, all while uncovering the dual soul of Italian design. Participants will connect with pioneers shaping the next generation of vehicles and witness how car culture, luxury, and innovation are redefining automotive identity.
From April 9th to 13th, the Partner Days will offer a week filled with exclusive exhibitions, engaging workshops, and innovative projects. Our Main Partner Zeekr will be present throughout the week, showcasing an exhibition on the first floor. Meanwhile, our Pop-Up Partner Lotus will bring an innovative display for a two-day experience, offering a unique glimpse into their latest work. Don’t miss the chance to explore both of these exciting presentations during this special week.
On April 7th & 8th, experience two exclusive conferences, accessible only with a valid ticket.
From April 9th to 13th, enjoy the Partner Days with free entry, featuring special exhibitions and networking opportunities.
Throughout the week, explore exclusive exhibitions, participate in engaging workshops, and discover innovative projects and displays. Konzepthaus' Main Partner Zeekr will be present all week with an exhibition on the first floor. Plus, the Pop-Up Partner Lotus will offer a unique two-day display, providing an exciting glimpse into their latest innovations.
Read Fuorisalone.it recommendations
Program
Exhibition - Outdoor: Zeekr | Lotus | Phiaro | Smit & Zoon
Conference - Join Konzepthaus for the exclusive CMF conference in collaboration with Donna-e-Mobile.
Booking required
Link →
Party / cocktail - Happy Hour | Connect, exchange ideas, and build valuable relationships.
Booking required
Link →
Exhibition - Outdoor: Zeekr | Lotus | Phiaro | Smit & Zoon
Conference - Designing the Future - the Mobility Design Conference in Milan
Booking required
Link →
Party / cocktail - Happy Hour | Connect, exchange ideas, and build valuable relationships.
Booking required
Link →
Exhibition - Zeekr |Top Floor
Exhibition - Outdoor: Zeekr | Lotus | Phiaro | Smit & Zoon
Press preview - Lotus Press Event
Only by invitation
Exhibition - Lotus | Ground Floor
Presentation - Lotus Public Talk
Exhibition - Zeekr | Top Floor
Exhibition - Outdoor: Zeekr | Lotus | Phiaro | Smit & Zoon
Exhibition - Lotus | Ground Floor
Exhibition - Zeekr | Top & Ground Floor
Exhibition - Outdoor: Zeekr | Lotus | Phiaro | Smit & Zoon
Exhibition - Lotus Lounge Exhibition | Restaurant Area
Reserved party - Lotus | The Drivers Lounge
Only by invitation
Exhibition - Outdoor: Zeekr | Lotus | Phiaro | Smit & Zoon
Exhibition - Zeekr | Top & Ground Floor
Exhibition - Lotus Lounge | Restaurant Area
Party / cocktail - Lotus | The Drivers Lounge
Pre-registration required
Exhibition - Zeekr | Top & Ground Floor
Exhibition - Outdoor: Zeekr | Lotus | Phiaro | Smit & Zoon
Exhibition - Lotus Lounge | Restaurant Area
Party / cocktail - Lotus | The Drivers Lounge
Pre-registration required