ASUS - DESIGN YOU CAN FEEL

ASUS - Design You Can Feel is a journey through innovative materials, craftsmanship, and AI, showcasing the brand's cutting-edge technology products, including the latest Zenbook laptops made from Ceraluminum.

The exhibition features an interactive installation by Studio INI, a design and experimental research studio. This installation will integrate design, technology, and engineering with artistic expression to create a kinetic and biomimetic sculpture that reflects the innovative design of ASUS Zenbooks.

The installation serves as a metaphor for the relationship between humans and laptops, which respond to their impulses, evolve alongside them, and enhance their performance. In "Willful Wonder," humans and technology come together in a unique interactive journey. Furthermore, the fusion of technology and aesthetics in the artwork perfectly aligns with what ASUS continuously seeks for its laptops, combining innovation, cutting-edge engineering, nature-inspired innovative materials, and an unprecedented attention to detail and design, to offer users highly performing, practical, dynamic, lightweight, and beautiful devices.

Visitors will have the opportunity to delve into ASUS's Design Thinking, demonstrating how innovation and craftsmanship can come together to create devices that allow users to sensorially perceive the product's design. A highlight of the exhibition will be the debut of four limited editions of ASUS Zenbook in Ceraluminum™, a proprietary material from ASUS with a nature-inspired aesthetic.