IQOS / Curious X: Sensorium Piazza

​​​​IQOS presents a surprising new take on design. Curious X: Sensorium Piazza, a large-scale, monumental installation created in collaboration with that reinterprets the concept of the typical Italian plaza through a dialogue between art, technology and design.

The installation embodies IQOS’s focus on innovation and Seletti’s experimental approach, creating a dynamic environment in which the public plays an active role.
Digital structures are transformed through visitor interaction, while snippets of words and faces merge into the visual landscape, creating a continually evolving collective memory.
Through Sensorium Piazza, the collaboration between IQOS and Seletti surpasses the boundaries of traditional design, merging physical and digital elements within a living archive of human connections.
Immersive soundscapes and digital surfaces transform the audience from spectators into active protagonists, allowing people to make their mark through digital tools and intertwine their own creativity with the ever-changing design of the installation.
The work reflects Seletti’s signature style, which combines classic and contemporary aesthetics, as well as the innovative vision of IQOS, inviting visitors to reach beyond mere passive observation and get involved in an interactive and immersive digital environment.