Cabinets of curiosities

A new space in the heart of Milan, a photography exhibition, and new designs by Yabu Pushelberg, Matteo Fiorini with Studio Lys, and Alberto and Francesco Meda.

The historic Italian faucet brand Zucchetti opens the doors of its new showroom at Corso Venezia 29, in the beating heart of the city, and unveils its new products for the bathroom: a collection of faucets designed by the renowned Studio Yabu Pushelberg, a refined series of shower heads designed by Francesco and Alberto Meda, and an innovative shower system developed by Matteo Fiorini with Studio Lys, responsible for the brand's creative direction.
Since the early 1970s, Zucchetti has made innovation one of its cornerstones, collaborating with internationally famous designers and blending creativity with manufacturing expertise. This exchange of visions gives rise to collections that interpret the language of contemporary design while preserving the authenticity of Made in Italy. In this way, Zucchetti redefines industry standards by combining aesthetics, functionality, and innovation.

The new showroom, open to the public for the first time during Milan Design Week 2025, is conceived as a true "cabinet of curiosities" — a Wunderkammer where each product is showcased, revealing all features. This space not only communicates and enhances the brand and its products but also embodies the company’s philosophy: a focus on original design, transforming everyday objects into something special, where every detail is carefully considered, and every material is of the highest quality. Curiosity, understood as a drive for experimentation, thus becomes a fundamental value for Zucchetti, alongside the unmistakable elegance that defines its design.

The entire exhibition concept highlights Zucchetti’s continuous pursuit of research, its capacity for innovation, and its commitment to involve professionals who share the values of creativity and technical expertise. The brand thus stands as a prime example of how this kind of synergy can generate projects capable of redefining the language of contemporary design.

ABOUT ZUCCHETTI
Zucchetti is the historic Italian brand, a landmark in the taps sector, specialized in the design and production of innovative and valuable solutions for the bathroom. It was founded in 1929 by Alfredo Zucchetti as a small foundry, till today to represent Italian excellence in the world. Synonymous with original design, attention to detail, quality and service, Zucchetti is a consolidated industrial reality which nevertheless has the capability and will to offer in parallel a tailoring activity, capable of accompanying every design need.
By experimenting with products’ shape and technology, Zucchetti is able to recognize and predict new bathroom trends, investing in increasingly less traditional projects, for a broader public. The Zucchetti proposals meet different styles or desires and guarantee quality and comfort to be enjoyed every day. A result achieved by working in synergy with various international design studios, to give shape to eclectic collections, able of interpreting contemporaneity and creating trends. Over the years, the company's projects have significantly contributed to the overwhelming change in the bathroom environment, accompanying the evolution of everyone's way of life.