DEORON ELEVATING OBJECTS

DEORON, the digital curation platform with over 100,000 followers on Instagram, debuts at Milan Design Week with DEORON ELEVATING OBJECTS.This collective exhibition brings its aesthetic vision into the physical world. More than just a magazine, DEORON is also an online shop and directory for design and lifestyle objects. It offers a space where designers and brands can connect with design enthusiasts, allowing them to discover and purchase curated pieces with a refined and discerning selection process.

A Dialogue Between Elegance and Brutality
DEORON explores the contrast between elegant forms and the rawness of industrial elements, between avant-garde interiors and vintage and retro touches. Our selection stands out for its essential yet warm approach, going beyond cold minimalism to embrace a sophisticated yet accessible aesthetic.

DEORON ELEVATING OBJECTS: A New Space for Exploration
After years of digital publications, DEORON brings its vision into the physical realm, curating an eclectic collection of furniture, lighting, and home accessories. This exhibition celebrates design as a tangible experience, curated without bias towards notoriety or status. This transition from digital to physical marks a key moment for DEORON: evolving from an online inspiration hub to a concrete curatorial platform where selection becomes a direct and immersive experience.

The Protagonists: Emerging Brands and Iconic Designers
The selection includes over 20 international brands and designers from Europe, the United States, Asia, and Oceania–many exhibiting at Milan Design Week for the first time. A balanceof artisanal creations, industrial productions, and experimental designs, featuring both emerging talents and established names. DEORON selects solely based on the object itself, disregarding the status of the creator: quality and expressive strength are the only criteria for curatorship.This approach reflects a unique perspective on design—what matters is not the designer's renown but the relevance of the object in the dialogue between tradition and experimentation.

Elevating Objects to the Center of the Scene
Each piece on display is chosen for its ability to tell a story and evoke emotions. This exhibitionis an ode to authentic design and curatorship as a tool to highlight unique projects, regardless of their creator’s background.

Sound as an Extension of Aesthetics
Music is an integral part of DEORON’s identity. We often publish projects connected to sound, from speakers to spaces designed for listening. For our exhibition, we have integrated a cutting-edge sound system, transforming the environment into an immersive space where the musical selection enhances the dialogue between objects and space.

DEORON ELEVATING OBJECTS is an invitation to explore design with a fresh, authentic, and evocative perspective.