Brands Cycled

Cycled is a Venetian hand-crafting company, founded by the brothers Silvio and Luca Potente, which gives a second life to the used bicycle tyres. They contribute to the Milan Design Week with their new refined collection. The up- cycling (creative and functional re-use) of used tyres reduces the sole environmental impact in the life of a bicycle. The tubular tyres of racing bicycles become thus new belts, while the tyre tread inserts of walking cycles animate watch straps, smartphone covers, key rings and bracelets, as well as turning into beautiful belts. The Potente brothers, diehard romantics, have also thought of allowing enthusiasts to convert the tyres of their bicycles into magnificent clothing accessories.