Brands NASCO UNICO
The first thing Andrea Francardo, founder of Nasco Unico, did was eliminate sample books. Her jackets follow a production cycle that wastes nothing: customers visit her Turin atelier and assemble the garment inch by inch, from buttons to linings.
An artisan workshop then packages the garment, recovering the scrap (which will be reused for new garments). It takes time to make a Nasco Unico garment, and on this Andrea is adamant: to do things well takes time, and waiting is synonymous with quality.
It is on this basis that Nasco's revolution is rooted: an on-demand product, strictly Made in Italy, which does not transcend at any of its production stages to the agile recovery of waste to minimize environmental impact.
Each Nasco blazer is therefore unique.
The customization of the garments represents the rejection of trends and seasonality and is based, rather, on the individuality of the customer and his or her "talent"-what makes it extraordinary and unparalleled.
So if it is true that our age is marked by a sidereal distance between the customer and the hands that made the product he wears, it is also true that Andrea Francardo has disintermediated the supply chain, in search of a renewed contact with people.
His is indeed the idea of a human fashion, made up of relationships, operating in the most important environment of our lives (even more so in this historical period): the home;
"Home is our studio, our family environment, the place where we welcome friends, educate our children. Home is our atelier and our catwalk."
This is why Nasco Unico presents its garments in exclusive, traveling events that take place in private homes, to restore that warmth and emotion that underlies the relationship between those who produce and those who wear.
Andrea Francardo's idea of his fashion is of a 1.0 structure, in which human relationships, the uniqueness of products, the pleasure and the (real) buying experience are recovered, circumventing logics that have now proven to be either bankrupt or harmful to our community.
To do this, Nasco Unico starts with working women, who give luster to that same community every day, emancipating themselves from a system that would like them to be uniform and from which they, instead, disentangle themselves with their talent.
Thus, the sole purpose of Nasco Unico is the possibility of getting back to feeling good about the skin we wear, aware that it is ours and that it belongs to us alone, unique and unrepeatable; like us.
Because if big data rules the world, then it is true that it is the small data, the details, that make us extraordinary.
With respect for the Planet, always.
Italy