Brands Rinascente

Rinascente is a reputed collection of department stores, founded in 1865, which offers the very best in fashion, accessories, beauty, home, design and food 3.600 high-end brands, international and made in Italy. Rinascente has nine stores located in the historic centers of eight cities in Italy, an online shop, launched in June 2020 and On Demand Chat&Shop service. The high-end store collection has two flagship stores, one in Milan and one in the heart of Rome, opened in 2017, and the stores in Turin, Florence and Rome piazza Fiume completely renovated between 2019 and 2023. Today Rinascente is recognized not just as a House of Brands, but also a House of Values: every store is a genuine centre of attraction, where shopping turns into an engaging, pleasurable and satisfying experience; so much so that in May 2016, the Milan flagship store was declared “Best Department Store in the World” by the Intercontinental Group of Department Stores (IGDS), the leading international association of department stores. In 2017, Rinascente celebrated the 100th anniversary of its name, coined by poet Gabriele D’Annunzio, with a major exhibition at Palazzo Reale, LR 100 - Rinascente Stories of Innovation, which highlighted the passion, talent, and visionary nature that Rinascente has used to write its history. In 2021 Rinascente launched the "Keep it beautiful" manifesto which includes its five founding values: RESPECT, CREATIVITY, EMOTION, RESEARCH AND DIVERSITY. 
In 2022 Rinascente officially entered in the Italian register of historical brands.