Brands Park Associati

Park Associati is an interdisciplinary collective of architects, designers, and researchers, united by the desire to shape the future of the built environment. Founded in Milan in 2000 by Filippo Pagliani and Michele Rossi, the studio operates across architectural, urban, landscape, interior, and product design, championing an interdisciplinary approach. Every project developed by Park Associati inhabits its own specific context, from the Regione Lombardia skyscraper to the headquarters of Luxottica and Salewa, from residential and retail spaces to the revitalization of modernist buildings or entire neighborhoods. Park Associati immerses itself in the deep richness of each design opportunity, to uncover its inherent identity and deliver a transformative vision. One that’s new, unique and coherent in all its elements.

Operating at the intersection between tradition and innovation, the studio excels at reinterpreting and regenerating cities to become new models of liveability and sustainability, using adaptive reuse as a core strategy.

The collective looks far ahead, anticipating the full impact of its architecture. By doing so, Park Associati gives form to a multitude of experiences, researches and perspectives, striving to enrich lives and foster a new bond between people, places and planet. Park Associati has won numerous awards, including the Premio Architetto Italiano 2024 granted by the Consiglio Nazionale degli Architetti Pianificatori Paesaggisti e Conservatori.