Brands Orografie – Nuovi riti da abitare

Orografie is an editorial design brand, founded by Giorgia Bartolini with art direction by Vincenzo Castellana. It offers products that represent a new way of experiencing everyday life, showcasing the meeting point between analog and digital.

During the last few years, Orografie’s designers have explored the spontaneous use we make of furniture and objects to grasp those needs that have become the seeds of design concepts - especially when we find ourselves as not only users but also as active builders of our spaces.

What until recently seemed like a gamble has presently become an actual condition: we are now amphibious beings, both digital and analog, needing devices and equipment that reflect this complex nature.

The products are physical translations of gestures and habits observed in daily practice, fulfilling functions that were not there before and are now indispensable, shapes that may not always fit into existing categories, yet they bear resemblance to us and fulfill our needs like supportive friends who bring us comfort. It was necessary to start from the functions rather than the forms, to develop a novel approach to addressing needs.