Brands PRIMA smart refrigeration

Refrigeration design becomes smart.

PRIMA stems from the experience and expertise of CIAM, a leader in technology and design for the HO.RE.CA. sector. This new brand combines energy efficiency, sustainability, and design in a single range of products designed to meet the diverse needs of gelato shops, pastry shops, bars, restaurants, and supermarkets.

Thanks to optimized production processes, PRIMA ensures fast delivery times and maximum reliability while maintaining the construction excellence that has always distinguished CIAM. Every product is engineered to minimize energy consumption and environmental impact, leveraging eco-friendly R290 refrigerant gas and high-efficiency technologies.

Designed for those who seek innovation and practicality, PRIMA simplifies operators' work and enhances the end-user experience. The product range is showcased both at CIAM’s 23,000 sqm production hub in Petrignano d’Assisi—where the company museum provides an immersive brand experience—and at the new Milan showroom, designed by Fabrizio Milesi and inaugurated during MDW 2024: a multifunctional space dedicated to events, presentations, and workshops.