Brands Ez Lab

EZ Lab is the MarTech leader in blockchain traceability, pioneering the Digital Product Passport to turn every product into a direct communication center with the Customer. With over 250 million tokenized products, we provide transparency to help consumers choose the most sustainable products.

Our Made in Block solution is a scalable platform that is constantly updated with the latest technologies and can be integrated with any enterprise system. Experience does not improvise: in collaboration with the most dynamic companies we innovate every day, with vision and expertise.

At Fuorisalone, in the Ecodesign Pathway: aware and connected, a prototype Digital Product Passport will be available for consultation, which will allow people to read the history of a product's life cycle, resource use and its sustainability characteristics.