Brands Prima Assicurazioni

Prima Assicurazioni is an insurtech with over 4 million active customers. It has totally revolutionised the Italian insurance market through technology and digital. Prima has been around since 2015 and works as an insurance agency, specialising in car, motorbike, van, home, family and accident policies. It distributes policies from top international reinsurance companies online and through a network of brokers and agents all over the country.

What sets the company apart is its tech-driven approach, which is super analytical. This means they can make buying and managing policies easier and faster for customers, giving them a great experience and competitive prices. In 2022, Prima started expanding into other countries and is now present in the Spanish and UK markets.