Brands MCZ

The MCZ brand comprises pellet and wood stoves and fireplaces sharing the same DNA: innovation and design. At the beginning of the 2000s, MCZ was one of the first companies to distribute pellet products on the market, thereby showing its belief in the potential of this fuel that could offer practical, definite advantages.

INNOVATION

MCZ has launched several innovative patents, such as Active®, an intelligent technology that allows a product to adapt to any type of pellet and to work remotely via smartphone or tablet, Comfort Air®, a ducting system that allows several rooms to be heated using a single product, and Maestro, an integrated microcomputer that dialogues with the smartphone thus further improving the performances of the pellet stove.

SUSTAINABILITY

The attention MCZ pays to the environment translates into products designed to comply with the most stringent European environmental standards. Since 2016, for example, the new products are already in compliance with Ecodesign, very stringent regulations on emissions into the atmosphere which will come into force in 2022 and will certainly mark a breakthrough for the industry.

DESIGN

A strong sensibility for aesthetics and design has allowed MCZ to set itself apart from its competitors, introducing a minimal look typical of Nordic tradition in the field of pellet and wood heating. In 2011, the Toba stove by MCZ received the IF Design Award, a major recognition that shows that the company pays attention to increasingly demanding consumers who expect products to have a distinctive touch, even those intended for heating. Moreover, 2019 marked the start of the collaboration with important names in international design, such as Patricia Urquiola, Paola Navone and Michael Geldmacher, who were able to offer an alternative and original way of interpreting the fire theme. As for pellet technology, in the end, MCZ strives to achieve a more pleasant and natural flame that closely resembles a wood fire and capable of offering the same magic and heat.

THE COMPANY

The brand belongs to MCZ Group, founded in the late 1970s in the province of Pordenone, Italy, by Zanette’s family and acknowledged today as one of the leading world’s players in the field of biomass heating. The group has five production sites in Italy, Croatia and France, with a workforce of 555 employees. Every year, it produces more than 100,000 products including stoves, fireplaces, barbecues and cookers, which are then distributed to over 40 countries worldwide. MCZ Group has focused since the very beginning on export, thanks to its ability to meet the needs of the most diverse customers and by developing an extensive sales and technical support network. As for today, exports account for 70% of the total turnover of the company (113,55 million in 2020).