Designers Cyndi Chiu

"A Journey for Searching the Essentials"

Cyndi is the founder of Secondwhite and is a design executive. With a passion for graphic design and branding, she has managed global projects for companies such as Apple, Bytedance, Oppo, and Liby. As a designer, she strives to create design that embraces the sensibilities and cultures of more people with an emphasis on authenticity. She offers realistic strategies between design and business in her role as Head of Design Agency and Executive Art Director. She successfully leads design projects according to new trends and styles. By doing so, she hopes the company grows to become a professional design agency with the ability to represent Asia beyond China and Korea.