Designers Zoran Jedrejčić

Born in Split, Zoran Jedrejcic is a Croatian Designer and Art Director with Italian heritage. After collaborating with Ettore Sottsass for seven years, he opened a design studio in Milan, and later one in Belgrade.

He has designed for many international brands and won prestigious awards such as Red Dot Award, IF Design Award and a Dezeen Award. His works have been exhibited in prestigious museums around the world including MAK Vienna, ICA Boston, MoMA NY, the Ozone Centre Tokyo among others. Recently he was nominated Big See Visionary for the year 2021.

In parallel with his design practice, he has been visiting professor at ISIA-Florence, NABA-Milano, IAAD-Torino and the Academy of Fine Arts-Belgrade.

Currently his major goal is to develop and internationalize regional design scenes and industries with the Artistic Direction of the Belgrade Furniture Fair and several regional design brands.