Designers ELENA E GIULIA SELLA

Designers and twin sisters Elena and Giulia Sella are the founders of Postology, an agency specializing in immersive exhibitions that involve the union of creativity, design, communication and technology.
Graduates in Interior Design and Architecture from the Milan Polytechnic, Elena and Giulia had work experience in New York and Sao Paulo, before returning to their hometown and specializing in original and innovative installations and concepts, working with fashion, beauty and lifestyle brands such as Max&Co, Lancome, Net a Porter and Bombay Sapphire.
To date, Elena and Giulia are founders and creative directors of several immersive exhibitions such as Museum of Dreamers, Candy World Experience and Space Dreamers, which have attracted more than 1,000,000 visitors across Europe.
The different formats are united by an interactive and surprising approach to marveling adults and children and transporting them to a magical and dreamy setting.
"We are very connected to the theme of dreaming, because that's exactly how our path was born," said Elena and Giulia. "With our formats we want to bring an inspirational and positive message, with the idea that we can all dream big, without limits."

Elena and Giulia Sella landed for the first time at Milan Design Week in 2017 with "Mirror of the Day" at SuperStudio in Via Tortona, an installation that made the visitor the real protagonist of the experience, focusing on interaction and sharing, the file rouge of the designers' various projects.

In 2018 they break the mold, expressing their personalities to the fullest through the "Millennial Pink Room" also presented during Milan Design Week that year, once again in SuperStudio's windows. An "Instagram-friendly" project aimed at the Millennial generation where "Millennial Pink," the most loved and shared color on social media, dominated.

Elena and Giulia's journey at Design Week continued in 2019 with "The Pool Club," a container designed for visitor engagement inside which furniture and elements created by the designers were displayed, as well as the creation of an experience zone with a pool of pink balls designed for interaction.