Urban House: between vision and reality

A portal to another dimension, a crack through which to explore space, and dive into the urban living environment.

At the 2017 Fuorisalone in Milan, Porcelaingres débuts and opens the doors to URBAN HOUSE and presents its leading collections: Urban and Urban Great, come to life within modern residential architecture where materials distinguish and enhance interior and exterior living spaces.

The Urban collection and its extension into large format come together in a virtual project that showcases the outstanding versatility of the material and the variety of its applications through an immersive 360° view.

The three thicknesses available (6 mm, 8 mm, 20 mm) along with the large formats, allow the Urban flooring and cladding, indoor and outdoor collections, to be used in furnishing and bathroom elements.

Urban House is essentially the first virtual rendering of a complex, complete and concrete ceramic project, where design and technology come together to explore new possible developments in porcelain stoneware and overcome the limitations that reality often puts in the way.