This year at Milan Design Week, kindness is taking centre stage at CASA LAGO

For the Fuorisalone, LAGO is opening the doors of its new space to welcome and engage the public during a week packed with events.

The LAGO Headquarters for Milan Design Week 2017 will be CASA LAGO: the new space, located a short walk from the Cathedral, is the concrete synthesis of research and experimentation where design thinking, networking and a home-like feeling coexist to create new connections between people. For 2017, LAGO has chosen kindness as the driver of its development, to be expressed through the concept "Never Stop Living Kindness". Kindness is a way of being that crosses over genres and social classes, and it is here that its great power to generate change needs to be sought out. LAGO has chosen femininity as the ambassador of kindness , and so our stand will be engaging 8 women who work in various areas of society and who have enthusiastically embraced sharing this journey with LAGO, an experience in which they will be the stars of the interiors dedicated to them. Whereas for the Fuorisalone locations kindness will be expressed in a series of initiatives that will pick up the main theme of Design Week. CASA LAGO at via San Tomaso 6 will host , from morning to night, a rich calendar of events that will welcome participants with open arms.


The climax of this intense week is scheduled for the evening of Tuesday, 4 April , with a party where kindness will be expressed though an experiential programme filled with live music, natural flavours and ‘kind’ encounters with some of the stars of the stand.