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TCL's "ELEMENTS - TCL Green Horizon

News, Appointments, Milan — 14 April 2023
Brands
TCL

Inspiring a Sustainable Future: TCL's Exhibit at Milan.

TCL has imagined a journey through the elements of nature at TCL's "ELEMENTS - TCL Green Horizon" exhibit at Milan Design Week. Set up as an immersive experience, TCL showcases its commitment to sustainability, technology, and design. Part of the exhibition is the #TCLGreen sculpture, crafted by renowned artist Kevin Chu from discarded circuit boards, a symbol of the growth and appreciation of the planet's resources.

The visit stimulates the senses and evokes unique sensations as visitors explore the water element, feel the spirit of innovation with fire, and experience the flow and serenity of the air in a drapery show. Upon completing the tour, visitors gain a sense of circularity, closing the loop in harmony with the elements of our planet.

This is an exhibit to be noticed.

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TCL's Milan Design Week exhibit exemplifies the brand's commitment to design excellence. Visitors can experience the brand's innovative, sustainable, and inspiring approach first-hand. The exhibition has been crafted in collaboration with the TCL Design Innovation Center (DIC).

The DIC combines multi-category design teams to create a unified design language and experience across all products. By conceptualizing industrial, visual, and user experience designs with a deep understanding of consumer insights, the DIC enhances TCL's diversified product portfolio with award-winning designs that embody the brand's ethos of INSPIRE GREATNESS.





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© Fuorisalone.it — All rights reserved. — Published on 14 April 2023

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