BAD CANVAS: designer tool gets into the ADI Design Index 2024

BAD CANVAS is a tool for designers consisting of a 200-page book, but above all of a deck of 43 cards capable of helping every professional to follow an ideational and design process that concretely helps them not to lose their compass among the thousands of possible paths. The uniqueness of this product - entered in the ADI Design Index 2024 - is that it strongly emphasises business aspects. This year’s ADI selection includes a wide range of categories: from furniture to transport, from social design to exhibition installations, as well as 22 theoretical studies and 20 academic projects from Italian design universities. Each sector represented offers a snapshot of current trends and evolutions in Italian design, drawing a snapshot of the contemporary panorama: BAD CANVAS is in the category Corporate Research.

“If a project does not make us money, it remains in the sphere of hobbies”, explains Matteo di Pascale, author of BAD and founder of the Sefirot publishing house, to to which we asked a few questions.



Can you introduce us to Sefirot?
Sefirot is an independent publisher focused on developing tools for creativity. Born in 2018, it has already conquered the desks of more than 150,000 creatives worldwide.

Why should a designer use BAD?
If I design something with little awareness of the business aspects, it is difficult to meet the approval of a decision maker and the project stops. BAD should be used by designers precisely in order to give their projects more life expectancy, whether as freelancers (to get more clients) or as employees (to aim for career advancement). As for managers and entrepreneurs, BAD should be their best friend!



Your products are always accompanied by training courses, digital versions and a strong community component, what does someone really buy who buys a Sefirot product?
They buy great knowledge and strong positions, synthesised within methodologies that we ourselves use in our work. BAD, for example, is the extreme synthesis of how we believe it is effective to develop and grow a project. We use BAD to improve what we do; we have used primitive versions of it to help other companies start their businesses or increase their turnover; and we want as many people as possible to use it because we truly believe it can save projects, dreams and jobs. This is why we then do whatever we believe is necessary for users to have what they need to use the products to the fullest (video courses, community meetings, etc.).