Domenico Pellegrino x Marella: Eden Unveiled

Marella, a contemporary fashion brand belonging to Max Mara Fashion Group, is participating in Milan Design Week 2024 with Eden Unveiled. Sicilian artist Domenico Pellegrino creates a contemporary Garden of Eden inside the Marella flagship store in Corso Vittorio Emanuele.

The work, inspired by the myth of the birth of Spring as a universal and regenerative force, is characterized by wood and luminaria installations coloured by acrylic enamels, a distinctive trait of the artist.

Within the installation, “right' words selected by the artist will be integrated into the work: Strength, Harmony, Love, Delicacy, Calm, Lightness, Energy and Confidence, each aimed at conveying the values of the brand and Pellegrino's point of view on the feminine universe.

Thanks to a scenographic luminous wall containing a hidden phrase, visitors will be able to access the artist's poetic, multicultural and strongly dedicated message to women, consistent with the brand's concept of women empowerment.

The Marella store will also host the design brand Et al., furnishing the interior of the flagship store and covering the outdoor area in front with the ARI chairs, previewed at the Salone del Mobile 2024.