Poesis Materiae By Zaha Hadid Design And The New Icg Gallery

At the Fuorisalone 2024, set against the attractive Piazza dei Mercanti, Iris Ceramica Group presents the installation POESIS MATERIAE designed by Zaha Hadid Design: a unique project celebrating ceramics as a natural and sustainable poetic material and exploring their infinite uses by expressing its most noble technical qualities of strength and flexibility.

The project expresses the potential dynamism of ceramic slabs by rethinking them in motion, the unmistakeable signature style of Zaha Hadid Design. The unexpectedly sinuous forms of the ZHD installation create a landscape of wonder you can stroll through and almost get lost: a celebration of genius and spontaneity, and especially of the versatility, durability and sustainability of ceramics.

The experience continues in Via Santa Margherita 4 at the completely restyled Iris Ceramica Group showroom, now called ICG Gallery Milano, which unveils its new concept expressing the artistic and technological soul of the Group. #UnlockTheExperience is the key for discovering the three floors of the new space, where the real and the virtual blend to offer visitors a unique phygital experience.
A place in which the Group’s values and vision take shape, colour and consistency, which during the Fuorisalone week stages a series of events devoted to the sustainable future of architecture.