MAGAZINE

Refrigeration Design in a new light

Design — 21 March 2024
CIAM
Brands
Ciam

A new space. A new light to read design. CIAM brings refrigeration into a new era of innovation and presents an environment in which to experience it on your skin, right in the Italian hub of design creativity: the permanent showroom opens in Milan, in the heart of Isola Design District.

CIAM shines a physical and metaphorical light on its vision of refrigeration design: a museum-like compendium that deconstructs the nature of CIAM's philosophy and recomposes it to find hitherto unknown possibilities through the infinite power of its tailor-made.

image-1713256872

Unprecedented fluid combinations move into the showroom at 12 Via Pastrengo, and there they become an experiential journey in which there is no beginning or end, only inspirations to find one's own. Interaction and subjective experience are the only entities that govern the discovery of a set in which to play with design in its purest and most authentic form: the perfect union of functionality, cutting-edge technology and aesthetic strength.

image-1713256884

The new space is inaugurated during the long-awaited Milan Design Week 2024, April 15-21, and already promises to become the beating heart of innovation for international refrigeration design, a place where CIAM unleashes its full potential, its history, and unveils its future.

CIAM look forward to welcoming you to this new era.





Tag: Preview 2024 Fuorisalone 2024 Design CIAM News Milano Design Week



© Fuorisalone.it — All rights reserved. — Published on 21 March 2024

See also...

Previews of Salone del Mobile.Milano 2025: “Thought for Humans” and the City Installations

What Design Should Be. This is the meaning behind the communication campaign entrusted to Bill Durgin and the city’s hosting of “MOTHER”, a comprehensive work dedicated to Michelangelo’s masterpiece, created by Robert Wilson with music by Arvo Pärt, at the Museo della Pietà in the Castello Sforzesco.  What Design Should Be. This is the meaning behind the communication campaign entrusted to Bill D...