A new creative vision

Fast is an Italian company that has specialised in translating the language of nature into outdoor design since 1995. Thanks to its recent rebranding, today Fast Milano, the flagship store in the heart of the Durini Design District, presents itself under a new guise. 


© Stefan Giffthaler 

On the occasion of the Milan Design Week 2024, the company's cult pieces and new collections, the result of the long-standing collaboration with designer Alberto Lievore and the new art directors Francesco Meda and David Lopez Quincoces, unfold in a symbiotic game where everything appears harmoniously in balance. 


© Lorenzo Capelli

The warm tones enveloping the spaces of Fast Milano convey a sense of welcome and familiarity, while the walls clad with natural materials in light tones evoke the purity and authenticity of nature. The narrative of the new aesthetics, emphasised by the presence of plant elements, makes the rooms cosy and conveys the authentic feeling of 'living in nature'. 

The news underline the company's commitment to timeless design, inspired by the beauty of nature and expressing its encounter with technology. The marriage of tradition and innovation continues, and Fast Milano, during the Fuori Salone, comes alive with meetings and sharing to tell the story and convey the joy of living in the open air.