Welcome to Oasi Zegna

Oasi Zegna is a 100km 2 territory located in the Biellese Alps in Piedmont, designed and created by Ermenegildo Zegna at the beginning of the past century, as a unique model of social and environmental awareness. In the late 1920s, the founder initiated an unprecedented reforestation project planting over 500,000 conifers and creating a road connecting the two sides of the mountain which thus became accessible and alive for all. A responsibility towards the community and the territory has been a driving principle since the inception of the company and Oasi Zegna symbolizes and materializes it all: a unique example of environmental awareness, a monument to quality of life through harmony between man and nature and a source of inspiration for future generations.

It is precisely by pursuing the value of social and environmental responsibility that the project of the flowerbeds in Piazza del Duomo is born, realized in collaboration with the Municipality of Milan and lasting for 3 years. The project aims to create a green space with some of the characteristic elements of the Oasi Zegna vegetation, respecting biodiversity and the ecosystem.

The new ZEGNA Duomo flowerbeds will be officially donated to the City on the occasion of the Salone del Mobile 2024. This will mark the beginning of a project that aims to create new Oasi Zegna around the world to enrich urban and non landscapes with biodiversity and educational significance. The project aims to convey the value and urgency of respect for the Earth and nature, as well as the importance that urban green spaces can bring people closer to natural ecosystems and the protection of biodiversity and social responsibility, concepts that are fundamental to Oasi Zegna.