Rich line up of music, new products, and voices: IKEA unveils 1st

Padiglione Visconti, the 1244-square metre venue, will be transformed into an IKEA playground. Expertly designed by long-time IKEA collaborators; architect Midori Hasuike and spatial designer Emerzon, the exhibition aims to spotlight the often contrasting, but frequently similar ways we deal with moving out on our own for the first time. 

During the day, visitors will be able to explore the venue including the shop and newsstand areas where limited-edition merchandise will be available, and specially selected event magazines will be ripe for perusing. One of these magazines is Catalogue!!!, inspired by old IKEA catalogues, in particular editorial imagery from the early 2000s.

At night, the venue transforms into a destination for music lovers across the board, from HipHop to Disco, and Funk to Techno, and much more. IKEA has paired up with Italian music crews including Burro Studio, Akeem, Ciao Discoteca Italiana, Threes Production and Slipmode to spotlight artists from the rich local music scene.  

And new products will also be revealed.

Throughout the week, 1st will also see the participation of young talents. Starting with students from Istituto Marangoni Milano - The School of Design, who have collaborated with IKEA to answer the question, "How do you imagine your first home?". Creators from Japan and Italy will also bring their interpretation of 1st to the stage, including Japanese breakdancer, Soraki, and Italian music artists Chiamamifaro and Rea.