Visionnaire's international expansion

Visionnaire, a luxury brand in the furniture sector founded by IPE, is a point of reference when it comes to Made in Italy design. The parent company, founded in Bologna in 1959 by the Cavalli family, is one of the first Benefit Corporations (BCorp) in the sector and focuses its business on actions that also promote value for the community, the territories and the environment around which it operates.

In mid-April FOREL, led by Marco Bizzarri and Mario Gardini as advisory company to FARO Alternative Investments Sicav, entered into an agreement on behalf of the FARO fund to acquire a majority stake in Visionnaire, that was previously held by Apheon.
The investment and FOREL’s active management will provide Visionnaire with resources to accelerate its international trajectory, working in close partnership with the founding family to fuel the company’s next phase of growth through network expansion in key global cities, project development of branded residences, and through the enhancement of its brand and client engagement strategies.

This will allow the company to consolidate its activities based on the value of knowledge and continuing research on the concept of contemporary beauty, confirming its ability to create design projects and products of outstanding sartorial craftsmanship, fostering and restoring value to the skills of local artisans located across the Italian territory.



Under the family leadership of Co-Founders Leopoldo Cavalli and Eleonore Cavalli, who serve as CEO and Creative Director respectively, Visionnaire has established itself as a leader in the uppermost segment of the luxury market, catering to discerning clients globally. Visionnaire features collections by leading Italian and international designers, under the direction of Eleonore Cavalli, and is renowned for its bespoke full-home design solutions. Visionnaire’s diverse product offerings span across a full range of living, bedroom, bathroom, kitchen, and outdoor spaces, with a reputation for highly customizable design and meticulous attention to detail.
With operations in more than 55 countries, Visionnaire has a strong international presence through six showrooms in Milan, London, Dubai, Hong Kong, Miami, and Los Angeles, 25 monobrand stores, selected specialty stores, and partnerships with 150 elite architects and interior designers around the world.

“I am proud to announce that with this exciting new partnership, Visionnaire remains an “Italian” company, joining FOREL and its leader Marco Bizzarri, who has a unique track record and experience in the luxury sector,” said Leopoldo Cavalli, Co-Founder and CEO of Visionnaire. “This year Visionnaire celebrates its 20th anniversary, marked by a special collection called Nomad that has been unveiled at Salone del Mobile.Milano 2024. This is the perfect moment to grow and propel Visionnaire to the pinnacle of the world’s most important luxury brands.”

“We are thrilled to partner with Visionnaire and the founding family to unlock new opportunities for growth,” said Bizzarri. “Visionnaire’s commitment to innovation and design excellence aligns perfectly with our investment philosophy, and we are confident in the company’s potential to redefine luxury living in the years to come.”