The kitchens protagonists of this Design Week

Valcucine
For Design Week 2024 Valcucine has set up the Architectural Scenarios exhibition in its showroom in Corso Garibaldi: here different scenarios designed by three renowned international architecture firms have put Valcucine's infinite compositional flexibility into dialogue with different architectures, cultures or stylistic features. ARRCC brought to Milan an environment with an eclectic and personalized design with the unmistakable artistic touch of the studio, i29 instead embraced spaces designed with holistic inspiration and strong customisation, Neri&Hu, finally, brought to the stage projects with a highly interdisciplinary approach and devoted to exploration of the duality between Chinese tradition and modernity.




Very Simple: Kitchen
The duo of designers and creatives REdDUO has signed, for the hyper-contemporary Bolognese brand Very Simple: Kitchen, a model that reinterprets the industrial line that characterizes the collections, in favor of an artisanal approach, where the identity of the designers manifests itself through the sinuosity of the beveled corners. Very Simple: Kitchen offers a unique interpretation in the panorama of custom-made kitchens, inspired by the functional and minimalist design of the industrial world, combining simple geometries and an accurate use of colours, materials and finishes and composing blocks that are easy to create, assemble and move, responding to contemporary living needs. The line curated by REdDUO looks for the first time at the use of wood to design a kitchen with soft, warm and organic lines - exhibited at the Fuorisalone as part of the Convey initiative.




Signature Kitchen Suite
For the Fuorisalone 2024, the high-end built-in appliance brand Signature Kitchen Suite has collaborated with the designer Patricia Urquiola for the "Mantle" collection of material cabinets, modular and free standing elements. In increasingly fluid spaces, where the boundary between living room and kitchen disappears, Urquiola's intention was to transform the household appliance into a real furnishing element. The refrigerator, thus, becomes a versatile design object, more physically and visually accessible, suitable for positioning in different domestic environments. At Milan Design Week 2024, Mantle was presented in an exclusive version with Cimento tile covering in the colors Vanilla, Blue, Burgundy, Green, Sand.




bulthaup
At the Pinacoteca di Brera, the German kitchen brand bulthaup presented new concepts and inspired people to experience spaces from a different perspective. Numerous participatory experiences with plants, flowers, ingredients and pans, around the worktops and tables staged by bulthaup.




Gaggenau
The Elevation of Gravity - the installation designed by Gaggenau for Milan Design Week 2024 - brought the brand back to Villa Necchi Campiglio with an architectural installation that created a monumental experience to make the force of gravity tangible. Gaggenau, a luxury brand for professional-level household appliances, entrusted the artistic direction of the event to the creative agency Anomaly Berlin, which designed, more than a simple exhibition, a manifestation of the timeless charm of Gaggenau, which for the The installation collaborated once again with the architect, long-time partner, 1zu33. Wrapped in a semi-transparent fabric, the pavilion was divided into two contrasting but interconnected spaces: on one side the display of household appliances currently in production, on the other the brand's latest product launches in a visionary exhibition: The Essential Induction, the new generation of cooling products and a first look at the next Gaggenau icons. For the first time, a composer, Dirk Haubrich, was also commissioned to create a bespoke ambient soundscape to envelop visitors within the installation.




70materia™
70Materia™, a company that stands out for the production of surfaces with personality and character, presented a preview of Satellite at the Milan Design Week. A project signed by designer Enricomaria Todaro, which represents the evolution of the concept of traditional cuisine, combining contemporary aesthetics and quality workmanship. Authentic materials and primary shapes give rise to a modular and dynamic system, versatile and adaptable to different domestic needs. Made entirely in Italy and designed with natural and recyclable materials, Satellite is the result of 70Materia™'s continuous research into creating aesthetically durable and functional products. A significant progress in the living dialogue between matter and territory.


Discover also the other new brands that got noticed at the Fuorisalone 2024




Marsotto
A modular kitchen, made entirely of stone, with clean and rigorous geometries that bears the refined signature of the David/Nicolas studio: in Ratio the rhythm and symmetry mark the set of elements, which when combined generate a volume with a sculptural and material impact .Ratio is a project that is in continuity with the historical past of Marsotto, not only a functional element but the protagonist fulcrum of the space: a visual statement that celebrates design, craftsmanship and history at the same time.





Effeti
Effeti presented the SINTESI project at its showroom in the heart of the Brera Design District. Conceived by designer Giancarlo Vegni, SINTESI wants to break the traditional patterns of modern cuisine, rediscovering its identity through a unique concept that distinguishes it from others, without giving up the peculiar sobriety of contemporary taste, in a conceptual synergy between unity and multiplicity.




V-ZUG
Overlooking Piazza San Marco in Brera, the new V-ZUG Studio Milano is the brand's first flagship store in Italy and was designed by interior designer Elisa Ossino. V-ZUG Studio invited visitors to discover an artistic fusion of innovative technology and natural materials. The Studio's interiors create a balance of lightness and intensity, with soft colors inspired by V-ZUG's silver finishes, carefully selected materials and home-inspired details. As in the other Studios around the world, the minimalist and sculptural space welcomes refined lines inspired by Swiss design, presenting the appliances of the range, attentive to sustainability and environmental impact, combined with innovative technologies, high performance and intuitive operation.




MODULNOVA
By redesigning the spaces, Modulnova presented the new indoor and outdoor systems combining an empathetic approach with the force that drives the innovation of human-centered design. Research and technology have translated into interior architecture capable of expressing beauty, through a system that overcomes design constraints and a tailoring approach that gives life to unique and evocative projects dedicated to the well-being of the individual.