How the Porta Nuova neighborhood is changing

COIMA, which deals with investments and developments in the real estate sector, presented a further piece of the urban regeneration project of Porta Nuova in Milan, the first neighborhood in the world to have obtained the double LEED® and WELL® for Community certification for environmental sustainability and social and among the main business centers in Italy. The sector to the north adjacent to via Melchiorre Gioia sees the completion of Pirelli 35, the former headquarters of Telecom Italia, and the structures of the Torre Est dei Portali, finished in elevation. Both buildings are already approximately 60% leased to companies in the financial services, publishing, fashion and IT sectors - including Hitachi Zosen Inova. The spaces of the Torre Est dei Portali will instead be KPMG's new Milan headquarters with 3,500 workers.

Pirelli 35 and I Portali are part of the urban regeneration project of Porta Nuova Gioia, subject to a master plan for the redevelopment of public and pedestrian areas. The development of the Gioia 22 tower has also recently been completed, the largest nZEB national building designed by the American studio PCPA and home for Intesa Sanpaolo to the new Isybank and the three Private, Asset Management and Insurance divisions.





During the event in Porta Nuova, the spaces of Pirelli 35 were presented and the elevated completion of the structures of the East Tower of Portals was celebrated, together with the participation of the architectural firms and companies that contributed to the redevelopment of Pirelli 35 – the architects Michele Rossi for Studio Park Associati and Peter French for Snøhetta with Andrea Maraschin, General Technical Director of Carron – as well as the design and construction of the Portals – the architects Patricia Viel and Antonio Citterio of ACPV Architects.

Michele Rossi, partner and co-founder of Park Associati: “Unlike the existing historic building, the new building is designed as an open project that connects two urban areas – Piazza Einaudi and Via Bordoni – creating a spacious and walkable courtyard. The permeability of the building is a key element of the project, the intervention area becomes a place of frequenting and transit for those who move between the Porta Nuova neighborhood and the surrounding areas, encouraging the activity and identity of a neighborhood that it has already established itself as one of the city's major attractions.”

Antonio Citterio, President of ACPV ARCHITECTS: “The rigorous volumetry, which becomes an urban exception with which to compete, and the grid on the façade, an element of synthesis between structure and technology, are the very identity of the project. The Portals are part of a landscape of not only technical but also typological innovation.”





Patricia Viel, CEO of ACPV ARCHITECTS: “The intervention finally makes the public space complementary to the built environment, and not just an accessory infrastructure: the organization of the architectural artefacts, with their footprint on the ground and their size, will allow the entire area to become an urban, accessible and welcoming catalyst. We have brought the architectural character of Milanese modernity back to this neighborhood of European Milan.”




 

“Porta Nuova is a neighborhood which, by helping to connect Brera, Isola and the historic business center of the city of Milan, has become one of the major intermodal mobility hubs in the country. The quality of the buildings built over time, with particular attention to energy performance aligned with the targets of the Treaty of Paris, together with the service and cultural activities developed with the civic project of the Library of Trees, has contributed to making Porta Nuova the main destination for Italian and international companies” declared Manfredi Catella, CEO of COIMA.