MAGAZINE

Sport is technical, according to Nike and Hyperice


— 03 July 2024
Brands
Nike SB

The collaboration between the two companies presents a brand new model of high-tech shoes and vests to enhance athletes' warm-up and recovery.

Nike and Hyperice have teamed up to create wearable technology designed to help athletes perform at their best throughout training and competition. Nike, with its expertise in footwear and apparel, and Hyperice, with its expertise in recovery technology, are exploring new innovations that push boundaries and enable high-performance warm-up and recovery for athletes — wherever their athletic journeys take them. “Recovery is an important part of any athlete’s journey, but we’re hearing from athletes that this concept of ‘pre-covery’ is equally as important,” says Tobie Hatfield, Senior Director, Nike Athlete Innovation. “The footwear and vest that we’ve developed with Hyperice help get the body ready for activity, whether you’re playing for a title or you’re on your feet a lot at work.”


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The Nike x Hyperice boot is a wearable and mobile high-top shoe that offers heat and dynamic air-compression massage on demand for athletes’ feet and ankles. The shoe contains a system of dual-air Normatec bladders bonded to warming elements that evenly distribute heat throughout the entire upper. This combination is designed to drive heat deep into the muscle and tissue in the foot and ankle, helping athletes move, perform and recover naturally much faster. To that end, athlete testers report that their feet and ankles feel freer and lighter — as if they’ve already completed their warm-up before actually starting their usual routine. 


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“I’ve been using the Nike x Hyperice boots as a key part of my recovery before and after training sessions and races this spring,” says Nike athlete Sha'Carri Richardson. “Because of the lightweight design, I’m able to incorporate my boots into my daily routine without restrictions. Plus, the combination of compression and heat together in one device helps expedite that recovery.”


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The Nike x Hyperice vest allows athletes to target one variable of performance they historically couldn’t control: the environment. Leveraging similar technology utilized in the Hyperice X line of contrast devices, the vest uses thermoelectric coolers that deliver instant heating and cooling without the need for ice or liquid, helping athletes dial their body temperatures to their exact specifications during warm-ups and cool-downs.
The vest contains thermal modules whose sensors autonomously monitor and maintain body temperature. Meanwhile, an air bladder and pressure sensor within the vest adjusts to the body by pressing those thermal modules inward, enhancing comfort while also maximizing the effectiveness of the heating and cooling technology.




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“Taking care of my body has always been an important part of my preparation as a basketball player. That commitment is what has allowed me to maintain a high level of play for more than 21 years now,” says Nike signature athlete LeBron James. “From the moment I tried the Nike x Hyperice boots and vest while they were still in development more than a year ago, I knew they were going to change the game for athletes’ warm-up and recovery.”   

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Tag: Nike



© Fuorisalone.it — All rights reserved. — Published on 03 July 2024

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