MAGAZINE

An exclusive look at a Made in Italy excellence in outdoor design

— 15 July 2024

Fast transforms terraces, gardens and patios into elegant, modern spaces with comfort and style. An extraordinary fusion of aesthetics, quality and tradition.

The time of year has officially arrived when outdoor spaces become the undisputed protagonists of our days. From home gardens to private balconies to restaurant patios, outdoor spaces are the places par excellence of summer, the places to enjoy moments of socialisation, relaxation or even simply to experience the beautiful season.

Among the brands that best embody this philosophy, Fast stands out in the field of outdoor design, which becomes a key element in expressing personality and taste, through which to furnish sophisticated, versatile and welcoming environments, thanks to solutions that harmoniously blend aesthetics, innovation and quality.

Situated in the picturesque Valle Sabbia, Fast is a company that specializes in aluminium outdoor furniture. Nestled between the mountains and the lakes of Idro and Garda, the brand, founded in 1995 by the Levrangi family, is deeply rooted in its surroundings. This connection is both geographical, as reflected in the metallurgical tradition of the Brescia province, and cultural. Fast’s products elegantly and functionally transform the natural beauty of Valle Sabbia into outdoor furniture solutions.
The 'Forest' chair, designed by Robby Cantarutti & Partners and representing the brand's first major collaboration in 2007, is Fast's most iconic piece. It perfectly encapsulates the company's bond with the natural environment, which serves as a constant source of aesthetic inspiration and values.

Today, the brand's creative direction is entrusted to Francesco Meda and David Lopez Quincoces whose artistic objective is to enhance Fast's values and the quality of its products.
"On one hand, we want to extend the possibility of customisation, already a peculiarity of the brand, and adapt it on different levels, for example not only in terms of colours but also materials. This is a richness and uniqueness of Fast that allows it to propose many different solutions, including positioning. On the other hand, we want to make the Fast product even more human, warm and intimate, to fully represent the essence of the brand: technology meeting craftsmanship and man meeting nature. We also want the products to speak of the story, beautiful and true, of the Fast family," Francesco Meda and David Lopez Quincoces tell us.

fasto_tavolo+divano+tavolino_oh_alberto_strada
Ph Alberto Strada

"Through the new collections, we wanted to mould the soul of Fast into an even more contemporary and poetic vision, proposing a bold and modern interpretation of outdoor design. Each piece reflects a profound dialogue between form and function, celebrating the constant harmony between nature and technology. The new collections are the fruit of the human imprint, and encapsulate the stories of the land, its values and the experiences of the people who inhabit it," continue the two creative directors.

Leading the design of each product are four fundamental values with which the family business was born and has grown:

1) Smart nature, expressed in the combination of technology/innovation and nature.
2) Made in Italy, demonstrated in the strong link with the territory. 
3) Timeless design, manifested as much in the choice of high quality raw materials as in the company's ecological mission. The use of aluminium, a material that is strongly present in the area, confirms the company's desire to take care of the link with local realities and to consciously opt for an infinitely recyclable material.
4) Function&Feeling, expressed in the extraordinary balance between the perfect functionality and versatility of the products and the care for their final aesthetics. The latter value is reflected above all in Fast's collaboration with big names in international design. Talents such as Alberto Lievore, Robby Cantarutti and the duo Francesco Meda and David Lopez Quincoces. 

What makes Fast products stand out is their versatility and democratic nature. Chairs, tables, armchairs and sofas come in up to more than 41,000 possible combinations of materials, textures and colours, adapting perfectly to any outdoor setting, without excluding indoor use. The incredible versatility of the furniture allows it to meet the needs of a wide range of customers, from residential to contract contexts. 

These include the Bellerive Lifestyle Hotel in Salò, a renowned 5-star boutique hotel that recently underwent a major restyling by Studio Apostoli of Verona. The renovation project included, among others, the panoramic lakefront dehor and the pool area, which now contribute to creating an atmosphere of elegance and comfort thanks to the Fast furnishings. The products were selected for their simple and elegant lines: the tables in the All Size collection are customised in shape and colour, and the Ria chairs, with rope-covered backrests, evoke the nets of fishermen in the nearby harbour. In the swimming pool area, Ria daybeds and Ushuaia loungers in shades of grey are embellished with blue cushions that recall the colour of the water, colour choices that maintain visual continuity between the spaces.
 





Tag: Design Outdoor Product Design



© Fuorisalone.it — All rights reserved. — Published on 15 July 2024

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